A brochure may seem like a simple marketing piece, but it is one of the most effective public relations tools an organization can use. A well-designed brochure combines strategic writing, eye-catching visuals and thoughtful design to communicate a brand’s message in just a few panels. Throughout this project, I learned that creating an effective brochure […]
Every Fold Tells a Story: Designing Brochures Read More »
Designing my four-page newsletter was much more than arranging text and photos on a page. Throughout this project, I learned that every design decision, from choosing images to organizing columns, plays an important role in how readers experience the message. A well-designed newsletter doesn’t just look attractive; it helps communicate information clearly while keeping the
More Than Just a Newsletter: How Strategic Design Brings a Story to Life Read More »
Social media has become one of the most valuable tools available to public relations professionals. Through my OU Admissions and Recruitment social media campaign, I learned that successful social media content requires much more than attractive graphics. Every post must support a goal, connect with a target audience and reflect the organization’s brand identity. I
What I Learned Creating a Social Media Campaign Read More »
Creating direct mail pieces in Photoshop gave me a much better understanding of both graphic design and audience-focused communication. Before this project, I mainly viewed Photoshop as a tool for editing photos and creating graphics. After designing two mailers for different stakeholders, I learned that Photoshop is a powerful design tool that helps communicate information
Creating With Photoshop Read More »
When I first started thinking about communication and design, I didn’t realize how much success depends on knowing exactly who you are speaking to. Whether it’s a university, a brand, or even a social media campaign, messages only work when they connect with the right audience. That’s where stakeholders come in. A stakeholder is anyone
Who Are You Really Talking To? The Power of Understanding Stakeholders Read More »
When people think about personal branding, they often focus on social media profiles or websites. However, traditional collateral materials still play an important role in creating a professional image. A well-designed business card, letterhead and envelope work together to communicate personality, professionalism and attention to detail. For this project, I created a complete stationery package
How I Created a Cohesive Personal Branding Stationery Package Read More »
Research is one of the most important steps in creating an effective communications strategy. Before designing any collateral materials, such as a business card, letterhead, or envelope, it is important to understand how visual elements communicate a message. By analyzing brands that align with my personal style and professional goals, I have been able to
From Research to Reality: Building a Communications Strategy Through Design Read More »
In public relations, strong communication is about more than writing a press release or managing social media. Visual storytelling plays a major role in how audiences connect with brands, organizations and campaigns. Two of the most valuable tools for creating professional visual content are Adobe InDesign and Adobe Photoshop. Together, these programs help PR professionals
Two Adobe Programs Every PR Professional Needs Read More »
Good design is everywhere, but so is bad design. After watching the LinkedIn Learning video on layout and composition, I started paying more attention to the signs, buildings and objects I see every day in Norman, Oklahoma. While creating my Design Blitz, I noticed how design choices affect the way people understand information. Some designs
Design Blitz: Finding Good and Bad Design in Everyday Life Read More »
Typography is everywhere. From social media graphics and advertisements to websites and magazines, typography plays a major role in how people experience information. While many people may only think typography is about choosing a font, it is actually much more than that. Typography is the art and technique of arranging text in a way that
The Power of Typography Read More »
